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Synopsis

Two Silicon Valley insiders reveal the emerging Sales 2.0 trendand how companies can profit from it

Sales 2.0 explores the emerging Sales 2.0 phenomenon, howit is characterized, why it is imperative for a company’slong-term success, and how anyone can get started with this newapproach to generating revenue. Driven by an explosion of onlineproducts and changing customer buying preferences, Sales 2.0 is themarriage of Web 2.0 technologies with innovative sales processes.The book shows readers how to redeploy their sales teams forgreater bottom-line results and reveals all the differences betweenSales 2.0 and traditional selling. Through real world case studies,readers will learn how industry leaders achieved phenomenal resultsand a competitive advantage. Applicable to sales teams in anyindustry, Sales 2.0 presents the future of sales today.

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