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Synopsis

From a leader in innovation best practices, 10 simple andpractical steps your business must take to achieve profitablegrowth, through innovation

In this timely guide, innovation expert and former CEO RobertBrands presents the best practices for today's "innovate or die"world, in the form of 10 simple and practical steps your businessmust take to achieve growth through innovation.

Robert's Rules of Innovation™ simply,intelligently, and entertainingly creates order from the chaosimposed by today's misguided mandate for "addition by subtraction"profitability. Concisely, Robert's Rules ofInnovation

  • Distills Robert Brands' wealth of experience as a leader ofinternational product development teams
  • Explains why innovation is imperative
  • Provides the practical steps needed to deliver innovation
  • Draws upon the wisdom of global business leaders and is filledwith real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules ofInnovation™ is a road map for success through sustainableinnovation with a clear message: innovation is the lifeblood ofbusiness and the secret to outperforming your competition. Directand practical, Robert's Rules of Innovation™ is amust-read for managers at all levels.

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