A Rakuten Company

More titles to consider

Shopping Cart

itemsitem

Synopsis

Strategies for any company to transform its sales and marketingefforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transformcorporate revenue performance and ignite outsized revenue growth.Today's predominant sales and marketing model is at best obsoleteand at worst totally dysfunctional. This book offers a completelynew operating methodology based on a sales and marketing approachthat recognizes the global technological, cultural, and mediachanges that have forever transformed the process of buying andselling. The dysfunctional state of today's corporate revenuecreation model results in trillions of dollars in lost growthopportunities. Revenue Disruption examines the problems of thecurrent model and offers real-world solutions for fixing them. Itlays out a detailed plan that businesspeople and companies can useto fundamentally transform their sales and marketing performance towin this century's revenue battle.

People who read this also enjoyed

Get a 1 year subscription
for / issue

Read This On

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • BLACKBERRY
  • WINDOWS