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Synopsis

Improving engagement with digital audiences is fast becoming aboardroom topic for many organizations. Digital marketers andcommunicators seeking to harness this newfound power are findingchallenges in engaging digital audiences due to short attentionspans, noisy channels, and rapidly changing consumer expectations.Recommend This! is an exploration into the digital consumer,and how their expectations are forcing marketers to re-think theway they interact and engage with audiences.

 Key topics discussed in the book are:

  • Physical or digital, as humans we are driving to connect.Digital just makes it easier.
  • Storytelling, rather than broadcast messaging, helps marketersengage with their digital audiences.
  • Digital content must be personalized and relevant to receiveattention, and more.

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