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An investor's guide to understanding the most elusive (yet mostimportant) aspect of successful investing - yourself.

Why is it that the investing performance of so many smart peoplereliably and predictably falls short? The answer is not thatthey know too little about the markets. In fact, they know toolittle about themselves.

Combining the latest findings from the academic fields ofbehavioral finance and experimental psychology with thedown-and-dirty real-world wisdom of successful investors, Drs.Richard Peterson and Frank Murtha guide both new and experiencedinvestors through the psychological learning process necessary toachieve their financial goals.

In an easy and entertaining style that masks the book’sscientific rigor, the authors make complex scientific insightsreadily understandable and actionable, shattering a number ofinvesting myths along the way. You will gain understanding of yourtrue investing motivations, learn to avoid the unseen forces thatsubvert your performance, and build your investor identity - thefoundation for long-lasting investing success.

Replete with humorous games, insightful self-assessments,entertaining exercises, and concrete planning tools, this book goesbeyond mere education. MarketPsych: How to Manage Fear and BuildYour Investor Identity functions as a psychological outfitterfor your unique investing journey, providing the tools, trainingand equipment to help you navigate the right paths, stay on them,and see your journey through to success.

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