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Synopsis

Debunks the myths of the traditional rules of presentations

In today's commodity-based marketplace it is harder than ever todifferentiate even the most superlative services and products. Thesales presentation provides the most powerful opportunity to do so.Make It All About Them reveals the truth behind thetraditional rules of presentations and offers sales professionals anew way forward. It explains why focusing on three key pointstrumps a presentation full of details, why plain English alwayswins over jargon, why the audience doesn't need to know howimportant you are but how important they are, and other effectivetactics.

  • Provides quick and useful concepts and tools to helpsalespeople break through the "we have always done it this way"mentality that is so prevalent in corporate America
  • Author Nadine Keller is founding partner of Precision SalesCoaching & Training with more than twenty-five years ofexperience in sales and sales leadership coaching andconsulting

This unique approach will allow you to deliver a winningpresentation every time by making it all about your audience.

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