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Synopsis

Learn to create a two-way dialog with customers withlocation-based services and smartphones

Location-based services (LBS) have started to gain popularity inthe marketplace with more and more businesses starting toincorporate LBS into their marketing mix. This book is a necessaryresource for anyone eager to create a two-way dialog with theircustomers in order to establish customer loyalty programs, drivepromotions, or encourage new visitors. You'll learn how tosuccessfully build, launch, and measure a location-based marketingprogram and figure out which location-based services are right foryour business.

Packed with resources that share additional information, thishelpful guide walks you through the tools and techniques needed tomeasure all the data that results from a successful location-basedmarketing program.

  • Serves as an ideal introduction to location-based marketing andgets you started building a location-based marketing program
  • Helps you figure out which location-based service (LBS) isright for your business and then integrate LBS with your socialgraph
  • Details ways to create compelling offers, using location-basedmarketing as a customer loyalty program, and set performance goalsand benchmarks
  • Explains how to use tools to measure your campaign, analyzeresults, and determine your business's success
  • Includes examples of companies that are successfully usinglocation-based marketing to demonstrate techniques and conceptsfeatured in the book

No matter your location, location-based services can benefityour business and this For Dummies book shows you how!

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