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Kick your local online advertising into high gear with thisfriendly, timely guide!

Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this book reveals the best and brightest ways to getthe word out, from creating a Web presence that draws visitors, tousing SEO, to jumping boldly into social media advertising.

  • Online advertising market is estimated to grow to $10-$19billion by 2011, and you'll want your business to be part of thishuge shift
  • Explores how to research your audience, set goals, and build aplan
  • Provides steps and tips on creating an effective Web presenceand landing pages-then covers how to drive visitors to your sitewith search engine optimization, AdWords, e-mail blasts, and socialmedia marketing
  • Examines blogs, chat rooms, video, and other ways to wincustomers

Don't miss the free offer from Yodle that comes with thispractical guide!

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