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Short Description: Any sales professional or business with a commitment to building trust with their customer knows that your customer wants to know more about you before they trust you with their money. Using the web customers want to pre-screen the individuals they are working with and expect you to come pre-educated understanding their business their market and them. With the cost of interruption-advertising requiring more dollars to get the customers attention effective business networking is of greater importance than ever before. Professional networking tools like LinkedIn can give you a competitive edge when using them effectively.

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