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Synopsis

International Operations Management: Lessons in Global Business, uses a fascinating selection of case studies researched during the international operations management project sponsored by the European Commission. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation.With its balance of theoretical and applied content, this volume serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.

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