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Synopsis

Filled with case studies and anecdotes, How to Talk toCustomers demystifies the most critical aspect of customerservice: conversations employees have every day with customers. Inthis must-have resource, Diane Berenbaum and Tom Larkin outline aproven system based on their MAGIC customer service trainingprogram. MAGIC, which stands for Make AGreat Impression on the Customer, can helpanyone become the type of communicator that makes their customersfeel special.

For more on this book, visit www.howtotalktocustomers.com

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