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The classic (and irreverent) bestselling guide to creating greatadvertising

Hey Whipple, Squeeze This has inspired a generation of adstudents, copywriters, and young creatives to make their mark inthe industry. But students need new guidance to ply their craft nowin the digital world. This new fourth edition explains how to bringbrand stories into interactive, dynamic places online, in additionto traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

  • Important new chapters and updates that bring Whipple into thenew digital world
  • New content and examples for how to use social media and otheremerging platforms
  • Illustrate what's changing in the new world ofadvertising—and what isn't

Hey Whipple, Squeeze This! will help sharpen your writingchops, unleash your creativity, and help raise the level of yourwork from hack to master craftsman.

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