In this 50 page booklet you will learn how to get leads for your small business without cold calling, without spending a fortune and without alienating your family, friends and neighbours. Best of all, many of these tips will cost you nothing or next to nothing!
Included in this booklet are my personal suggestions on websites to visit to promote your business and on ways that you can build a truly effective network what brings you business.
No matter what kind of business you’re in, the one thing that you need is a steady supply of potential clients. I say potential clients because not everyone that you meet will make a good client for you. The thing is that you won’t know that until you meet them.
The toughest part of winning any business isn’t marketing, it isn’t delivery, and it isn’t after sales follow-up. It’s finding new prospects. Now more than ever before you need to know where you can get your hands on prospects with money in their pockets and a problem that they need to solve. This booklet will help you get them (Booklet: 14,500 words).
- It’s a harder, harsher world out there
- The best thing you can do right now to boost your business
- How to avoid alienating your family, friends and neighbours
- Looking for leads? Don’t start here . . .
- Start here: 50 terrific tips for generating new leads, starting today!
- Tips you can put into action straight away, absolutely free
- Tips that need just a bit of your time, but won’t cost you a thing
- Tips that will cost you something, but won’t take up much time
- Tips that need some of your time and money
- Tips that need not just time and money, but some effort too
- Recommended Resources
Excerpt. © Reprinted by permission. All rights reserved.
Tip #45 - Run a competition with a tie-in to your services
Earlier on I suggested that you enter a competition to win an award. This tip goes that next step further and suggests that you run the competition and make the award. People love competing, even if they don’t like to admit it. Give potential clients the chance to enter a competition and you can create a beautiful, low key way of getting:
- The attention of potential purchasers of your services, so they learn about you and what you have to offer them
- Their contact details, so that you are able to reach them in future
- Details of the problems that they may have, so that you can qualify these prospects and approach the ones who are most likely to need your services right now
- A step ahead of your competition in the relationship-building stakes.
So what could you give away? Well that depends on how much you want to spend. You could give away copies of your products - books, audiobooks, CDs, DVDs - but you don’t have to stop there - the juicier the offer the more likely you are to attract prospects.. You can give away your services too, anything from a free consultation to you actually delivering your service for free.
For example, if you’re a web designer you could give away a free consultation to local businesses, perhaps an hour of your time for free to identify ways that they can improve their website and attract more business. This may encourage people in your local area who are interested in getting a website makeover but had maybe put it off for a while. As well as helping to identify potential prospects, you can use your competition as a publicity stunt, bringing yourself to the attention of an even wider group than you would do otherwise. If the prize you are giving away is significant you may be able to create several PR pieces from this one event, including:
- When you announce the competition, including a summary of why your service is important and who it is aimed at
- When you’ve shortlisted the entrants, to remind people of your competition and your company
- When you announce the winner, including a picture of a happy winner (and you of course!)
- After the winner receives their prize.
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