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Synopsis

Great From the Start shows how to apply the business secrets of Silicon Valley to build conscious corporations designed to attract success in an interdependent economy. Why conscious? First, to thrive, a corporation must be awake to make conscious decisions with inspired people who are united by a common purpose and shared values. Second, a corporation must be aware of all of its stakeholders’ needs and the complexities of today’s world. Without this awareness, the prevailing concept of the corporation existing solely to maximize profit for shareholders will limit its success. Finally, because the law endows it with many of the rights of personhood, a corporation must be conscious to act appropriately as a responsible global citizen.

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