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Synopsis

The Design Museum brings you fifty typefaces that changed the world we live in!

The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.

From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories.

Contents Includes...

Blackletter c.1455

First Roman Type c.1470

Garamond c.1532

Romain du Roi 1690 - 1745

Baskerville 1757

Bodoni late 1780s

The first Egyptians (slab serifs) 1810

Wood Types - condensed grotesques 1828 - c.1900

The First Typewriter 1868

Franklin Gothic Condensed 1903 - 14

Cooper Black 1921

Futura 1927

Times new Roman (aka Times Roman) 1932

Helvetica 1957

Beowolf 1989

Comic sans 1994

Gotham 2000

Guardian Egyptian 2005-

Ubuntu 2011

...And Many More!

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