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Who is Generation Why and why are they creating chaos for managers of every type of business? What do they really want from a job? What does it take to attract and keep the best and brightest of this generation? How can you tap into this next generation's so often touted "remarkable potential" and leverage their talent to maximize productivity and enhance profits? This book not only addresses these questions but also provides the answers.

Employing Generation Why blends eye-opening profiles and stories with the practical experience of a professional who has worked directly with millions of Gen Why youth over the past ten years. The book goes beyond creating an awareness of a generation growing up in turbulent times, and provides a critical understanding of why this generation responds the way it does. Then it delivers to managers the ideas and tools the need to successfully integrate Gen Why into their workforce.

Employing Generation Why is the definitive instruction manual for executives, managers, supervisors, HR Professionals, and every business professional that has a vested interest in connecting with the emerging labor force.

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