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Synopsis

For the first time in history, the entire complexion of retailing has changed in a single two-decade period. The line has been forever blurred between physical and virtual retail stores. The two have become symbiotic in the respect that the physical store can no longer exist successfully without its virtual partner. For a book about retailing to be truly valuable, it must give you the information you need to think differently, to inspire you to buy differently, hire differently, operate differently, display differently and promote differently. More than anything else successful retailing is a mindset. Doing Retail Right is a collection of short and fun stories, ideas and reminders that you can read in a couple of minutes during your day. The lessons are timeless and thought provoking. Keep this book near your desk and come back to it from time to time for inspiration as you run your business, start a successful new one or save one that is in jeopardy of being left behind.

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