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Synopsis

Make competitive intelligence part of your businesspractice—and be on the cutting edge

Competitive intelligence is the art of defining, gathering,analyzing, and distributing intelligence about products, customers,competitors, individuals, concepts, information, ideas, or dataneeded to support executives and managers in making strategicdecisions for an organization. Competitive Intelligence ForDummies introduces you to this fascinating subject and givesyou the tools you need to incorporate it into your businessdecision-making process.

Conducted within an organization, competitive intelligenceserves as a catalyst in planning and strategic growth. It is partof the value chain that converts gathered data to actionableinformation that results in strategic decisions. CompetitiveIntelligence For Dummies helps readers gather valuableinformation on the competition, the operational environment, andthe target customer. It also explains how to carefully analyze anduse this information in decision making processes to gain marketshare and stay on the cutting edge of an industry.

Whether you are just starting a business, venturing into newareas with your existing company, or looking to gain ground on akey competitor, Competitive Intelligence For Dummies givesyou insight on how to gather valuable information on not only yourcompetitors, but on your market and key customer base.

  • Gets you up to speed on how to locate, collect, and processcompetitive intelligence
  • Shows you how to carefully analyze competitive intelligence anddisseminate it throughout your organization
  • Illustrates how competitive intelligence can help you gainmarket share

If you're a business owner, analyst, manager, or researcher,Competitive Intelligence For Dummies gives you and yourbusiness an edge.

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