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Synopsis

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

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