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Synopsis

We live our lives word by word—to build our relationships, to convey our points of view, to object to wrongs done to us or to others, to comfort our children and our friends. We also use the wrong words—sometimes unknowingly—and get ourselves into situations we'd rather not be in.

As Stephen R. Covey points out in his introduction:

  • Words sell and words repel
  • Words lead and words impede
  • Words heal and words kill

Kevin hall discovered the deeper power inherent in words after a fateful encounter with a wise shopkeeper in Vienna. When that led to an introduction to an esteemed etymologist residing in a senior home, hall embarked on a project that changed his life, and has since changed the lives of thousands of readers. Discover the eleven words—as well as the secret word—that when used correctly, can light your path to the lifelong success you deserve.

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