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Synopsis

Stop guessing, start testing, and enjoy greater success with yourwebsite.

If you’re looking for more leads, sales, and profit fromyour website, then look no further than this expert guide toGoogle’s free A/B and multivariate website testing tool,Google Website Optimizer. Recognized online marketing guru andNew York Times bestselling author, Bryan Eisenberg, and hischief scientist, John Quarto-vonTivadar, show you how to test andtune your site to get more visitors to contact you, buy from you,subscribe to your services, or take profitable actions on yoursite. This practical and easy-to-follow reference will helpyou:

  • Develop a testing framework to meet your goals andobjectives
  • Improve your website and move more of your customers toaction
  • Select and categorize your products and services with acustomer-centric view
  • Optimize your landing pages and create copy that sells
  • Choose the best test for a given application
  • Reap the fullest benefits from your testing experience
  • Increase conversions with over 250 testing ideas

Take the guesswork out of your online marketing efforts. LetAlways Be Testing: The Complete Guide to Google WebsiteOptimizer show you why you should test, how to test, and what totest on your site, and ultimately, help you discover what is bestfor your site and your bottom line.

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