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Synopsis

Make the most of your messages on Twitter, Facebook, and othersocial networking sites

The advent of Twitter and other social networking sites, as wellas the popularity of text messaging, have made short-formcommunication an everyday reality. But expressing yourself clearlyin short bursts-particularly in the 140-character limit ofTwitter-takes special writing skill.

In 140 Characters, Twitter co-creator Dom Sagolla coversall the basics of great short-form writing, including theimportance of communicating with simplicity, honesty, and humor.For marketers and business owners, social media is an increasinglyimportant avenue for promoting a business-this is the first writingguide specifically dedicated to communicating with the succinctnessand clarity that the Internet age demands.

  • Covers basic grammar rules for short-form writing
  • The equivalent of Strunk and White's Elements of Stylefor today's social media-driven marketing messages
  • Helps you develop your own unique short-form writing style

140 Characters is a much-needed guide to the kind ofcommunication that can make or break a reputation online.

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