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Industrial eBooks

If you like Industrial eBooks, then you'll love these top picks.
Showing 1 - 24 of 787 Results
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  • Marketing High Technology

    An Insider's View

    Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor ... Read more

    $12.99 USD

  • Handbook Of Industrial Automation

    by Richard Shell ...
    Supplies the most essential concepts and methods necessary to capitalize on the innovations of industrial automation, including mathematical fundamentals, ergonometrics, industrial robotics, government safety regulations, and economic analyses. ... Read more

    $500.99 USD

  • The Invisible Touch

    The Four Keys to Modern Marketing

    This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. ... Read more

    $9.99 USD

  • Globalisation and Manufacturing Decline

    aspects of British industry

    At a time when manufacturing industry in Britain is coming under increasing focus, this book provides a clear framework for positioning the key drivers and influences on automoative manufacturing in Britain today.This text is not only rich in theoretical insights, and empirical research but offers a fresh andinnovative framework to bridge the gap between the largely theoretical research of ... Read more

    $10.13 USD

  • Trading in the Global Currency Markets, 3rd Edition

    Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders.A renowned authority on international investing brings the complex machinations of the foreign currency markets vibrantly to life. Cornelius Luca clearly and concisely analyzes the various currencies, market forces, and emerging technologies-and illuminates them all with real ... Read more

    $52.99 USD

  • Value Merchants

    Demonstrating and Documenting Superior Value in Business Markets

    Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant ... Read more

    $32.99 USD

  • The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

    by Bruce Brown ...
    Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site ... Read more

    $8.99 USD or Free with Kobo Plus

  • The Fall of Advertising and the Rise of PR

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    $7.99 USD

  • Dealers of Lightning

    Xerox PARC and the Dawn of the Computer Age

    In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first ... Read more

    $17.99 USD or Free with Kobo Plus

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $15.99 USD

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Read more

    $16.99 USD

  • Marketing de referencias y afiliación: utiliza el poder de otros

    Series Book 6 - Ascenso: Curso completo de Marketing digital
    Aprende de marketing de referencias y de marketing de afiliación en un solo libro. Marketing de referencias y de afiliación es el sexto tomo de la colección Ascenso: Curso completo de Marketing digital. En este libro encontrarás definiciones, estrategias, modelos y programas, enlaces, plataformas, sistemas, métricas y las mejores prácticas de dos tipos de marketing que pueden ser lo que tu negocio ... Read more

    $3.99 USD

  • Marketing por email: utiliza tu correo electrónico para mejorar tus resultados

    Series Book 5 - Ascenso: Curso completo de Marketing digital
    Diseña tu propia campaña de marketing por correo electrónico y haz que tu negocio despegue. Marketing por email: utiliza tu correo electrónico para maximizar tus esfuerzos es el quinto tomo de la colección Ascenso: Curso completo de Marketing digital. Este libro resolverá todas tus preguntas sobre qué es el marketing por email, qué tipos de emails debes enviar, qué contenido incluir, con qué ... Read more

    $3.99 USD

  • SEO: posicionamiento orgánico en Google y otros motores de búsqueda

    Series Book 4 - Ascenso: Curso completo de Marketing digital
    Optimiza tu sitio web y logra que esté en los primeros lugares de los motores de búsqueda. SEO: Posicionamiento orgánico en Google y otros motores de búsqueda es el cuarto tomo de la colección Ascenso: Curso completo de Marketing digital. Conoce a fondo cómo funcionan los motores de búsqueda, los aspectos y elementos que debes optimizar de tu sitio web, las métricas de tu desempeño y las ... Read more

    $3.99 USD

  • Pocket Marketer

    Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution. ... Read more

    $8.99 USD

  • Data-Driven Marketing

    The 15 Metrics Everyone in Marketing Should Know

    by Mark Jeffery ...
    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... Read more

    $18.00 USD

  • Marketing Island Destinations

    Edited by Sherma Roberts, Acolla Lewis ...
    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt ... Read more

    $64.99 USD

  • seriell! Das Basisprinzip der modernen Moderne

    »Die Mechanik des Seriellen ist die logische (und auch empirische) Antwort auf die Regeln unserer Zeit.«Moderne und Postmoderne liegen hinter uns und wir leben nun im Zeitalter einer flüchtigen, stabilen »modernen Moderne«. Christian Blümelhuber entschlüsselt den Basis-Code unseres Zeitalters als serielles Prinzip. ... Read more

    $4.99 USD or Free with Kobo Plus

  • Rocking the Ages

    The Yankelovich Report on Generational Marketing

    For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.Rocking the Ages: The Yankelovich Report on ... Read more

    $7.99 USD

  • Harnessing Quality for Global Competitiveness in Eastern Europe and Central Asia

    Standards are everywhere, yet go mostly unnoticed. They define how products, processes, and people interact, assessing these entities' features and performance and signaling their level of quality and reliability. They can convey important benefits to trade, productivity, and technological progress and play an important role in the health and safety of individual consumers and the environment. ... Read more

    $21.99 USD

  • Landing Page: cosa sono e come funzionano

    Il manuale che spiega tutte le informazioni di base sul marketing delle landing page, dalla creazione fino all'ottimizzazione

    Che cosa sono le landing page e come funzionano? Perché sono così importanti nell'attuale ecosistema del web marketing. All'interno di questa guida si forniranno tutte le informazioni di base relative alla creazione e all'ottimizzazione delle landing page. In particolare, si studierà il principio di funzionamento alla base di questo strumento di web marketing. Ma si approfondirà anche la stesura ... Read more

    $1.99 USD or Free with Kobo Plus

  • 스마트폰 마케팅 기법

    아이폰의 등장으로 모바일은 새로운 시대를 열어가고 있다. 아이폰으로 시작된 스마트폰은 전통적인 소통 수단으로서의 역할을 훨씬 뛰어넘어 사회 모든 분야에서의 패러다임 전환을 이끌어가고 있다. 이 책에서는 스마트폰의 개념과 특성, 스마트폰의 등장에 따른 변화와 모바일 오피스, 모바일 마케팅과 스마트폰 활용 마케팅 개념과 유형 사례 등에 대해 학습하고자 한다. ... Read more

    $3.99 USD

  • The ABCs of Marketing: New Ways to Market with Social Media

    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Read more

    $2.99 USD

  • The ABCs of Marketing: Introduction to Marketing

    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

    $2.99 USD