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Advertising & Promotion eBooks

If you like Advertising & Promotion eBooks, then you'll love these top picks.
Showing 1 - 24 of 4995 Results
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  • The Digital Marketing Handbook

    A Step-By-Step Guide to Creating Websites That Sell

    by Robert W. Bly ...
    What's Your Website's ROI?Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales ... Read more

    $8.99 USD or Free with Kobo Plus

  • The Conquest of Cool

    Business Culture, Counterculture, and the Rise of Hip Consumerism

    by Thomas Frank ...
    While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry ... Read more

    $13.99 USD

  • Meer succes met de LinkedIn Sales Navigator!

    Uitgebreide handleiding om leads te genereren

    Wie zit er nog op koude acquisitie te wachten in deze tijd? Ruim 90% van de mensen heeft er een hekel aan, dus hoogste tijd om een nieuwe weg in te slaan naar het vinden van nieuwe klanten. De Sales Navigator van LinkedIn is hier uitstekend geschikt voor. Een tool waarmee je relaties met je prospects opbouwt en waar je mooie afspraken uithaalt.Deze handleiding van LinkedIn expert Corinne Keijzer ... Read more

    $16.59 USD or Free with Kobo Plus

  • The Fashion Business

    Theory and Practice in Strategic Fashion Management

    by Dario Golizia ...
    This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ... Read more

    $54.99 USD

  • Acting in Commercials

    A Guide to Auditioning and Performing on Camera

    by Joan See ...
    Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Read more

    $6.99 USD

  • PROPAGANDA

    A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy

    Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a "braggart."After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on ... Read more

    $9.99 USD or Free with Kobo Plus

  • How to Market a Children's Book

    Children’s print book, eBook and audiobook marketing, translations and selling foreign rights

    Do you need help with your children’s book marketing?Whether you’ve just published your first children’s book or are struggling to increase sales of your existing titles, How to Market a Children’s Book is here to help.Packed full of practical guidance, and drawing on over 10 years’ experience of children’s book marketing by bestselling children’s author Karen Inglis, it offers a trusted resource ... Read more

    $5.99 USD

  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $17.99 USD

  • Bargain Fever

    How to Shop in a Discounted World

    by Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

    $14.99 USD

  • Las Fórmulas Secretas de el Mago de la Publicidad

    En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene con más detalles prácticos y con una mordida más grande! Las Fórmulas Secretas de El Mago de la ... Read more

    $1.99 USD or Free with Kobo Plus

  • Fascinate

    Your 7 Triggers to Persuasion and Captivation

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to ... Read more

    $12.99 USD

  • BUSINESS MARKETING

    by JOSH FREEMAN ...
    Series series MARKETING STRATEGIES TO GROW YOUR SMALL BUSINESS
    "Marketing Strategies to Grow Your Small Business" is a dynamic and insightful guide that caters specifically to entrepreneurs and small business owners looking to expand their reach and enhance their brand presence. This book offers a comprehensive array of proven marketing techniques and tactics tailored to the unique challenges and opportunities of small enterprises.From creating a compelling ... Read more

    $7.99 USD or Free with Kobo Plus

  • Pushing Cool

    Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

    by Keith Wailoo ...
    Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy ... Read more

    $21.99 USD

  • Profit over Privacy

    How Surveillance Advertising Conquered the Internet

    by Matthew Crain ...
    A deep dive into the political roots of advertising on the internetThe contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much ... Read more

    $17.99 USD

  • ROAS Recipe

    by Walid Attia ...
    ROAS Recipe The Complete Guide To Make 10 k a day from Facebook adsEarn $10.000 a day!HAVE YOU STRUGGLED TO GET ANY RESULTS FROM FACEBOOK ADS?Build a profitable Facebook ads machine with consistent profits. your complete guide to building , testing, stabilizing & profiting with Facebook adsThis PDF Book, your first step to hit a 6 or 7 figures Monthly stable income is Guaranteed☑️ How to test new ... Read more

    $2.40 USD or Free with Kobo Plus

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • Mastering Online Marketing

    by Magnus Unemyr ...
    Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more

    Free

  • 15 Questions About Online Advertising

    Series Book 1 - 15 Questions
    #NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive ... Read more

    Free

  • How to Market a Book: Overperform in a Crowded Market

    Reedsy Marketing Guides, #1

    by Ricardo Fayet ...
    Series Book 1 - Reedsy Marketing Guides
    Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you ... Read more

    Free

  • 15 Questions About Social Media

    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

    Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media ... Read more

    Free

  • Contagious

    Why Things Catch On

    by Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

    $13.99 USD

  • Marketing Fastrack

    The Little Book That Launched a New Business: $250,000 in 90 Days

    by Aurora Winter ...
    Series Book 1 - Turn Your Words Into Wealth
    GOLD BOOK AWARD WINNER, PINNACLE ACHIEVEMENT AWARDS. QUICK READ, ACTIONABLEMarketing Fastrack generated $250,000 of new business in just 90 days, far exceeding my expectations. That shows the power of a "lead magnet" ... or a short book that attracts new leads.Discover how you could use a "lead magnet" to attract new business, new clients, new customers, or new patients. Model this successful lead ... Read more

    Free