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Commercial Advertising eBooks

If you like Commercial Advertising eBooks, then you'll love these top picks.
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  • The Black Experience in Design

    Identity, Expression & Reflection

    The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on ... Read more

    $14.99 USD

  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $17.99 USD

  • Inside the Business of Graphic Design

    60 Leaders Share Their Secrets of Success

    Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even ... Read more

    $13.99 USD

  • Vintage Advertising Art and Design

    by Dover ...
    Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.An inexhaustible source ... Read more

    $19.95 USD or Free with Kobo Plus

  • Teaching Graphic Design

    Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

    by Steven Heller ...
    This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on ... Read more

    $13.99 USD

  • Ogilvy on Advertising

    by David Ogilvy ...
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Read more

    $12.99 USD

  • Iconic Product Design

    An Illustrated History of the World's Most Innovative Devices

    You will undoubtedly recognize quite a few of the products featured in this book—the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file, Kikkoman soy sauce bottles, the Kodak Instamatic, the Polaroid SX-70, the SONY Walkman, the Apple MacIntosh, and the Dyson air-multiplier.Maybe they were ... Read more

    $10.99 USD

  • Advertising Concept Book 3E: Think Now, Design Later (Third)

    by Pete Barry ...
    The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it ... Read more

    $21.99 USD

  • Citizen Designer

    Perspectives on Design Responsibility (Second Edition)

    Balancing Social, Professional, and Artistic ViewsWhat does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition ... Read more

    $13.99 USD

  • How Design Makes Us Think

    And Feel and Do Things

    by Sean Adams ...
    From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, ... Read more

    $2.99 USD

  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising

    by Luke Sullivan ...
    The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... Read more

    $18.00 USD

  • The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in ... Read more

    $25.99 USD

  • The Anatomy of Type

    A Graphic Guide to 100 Typefaces

    by Stephen Coles ...
    The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces. A delightful, colorful, and visual reference guide created by Stephen Coles and Tony Seddon—two acknowledged pros in the font design world—The Anatomy of Type was developed with typographers, graphic designers, and font geeks in mind, graphically and visually expanding on the current ... Read more

    $19.99 USD

  • The Elements of Graphic Design

    by Alex W. White ...
    This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this ... Read more

    $20.99 USD

  • Iconix

    Exceptional Product Design

    Iconix is a comprehensive collection of iconic product design objects, chronologically organized from the beginning of the Industrial Revolution to the present. Each spread of this richly illustrated book showcases the author’s representation of the chosen design, expressing its essence and capturing its spirit. In the introductory text, he shares his concept of the term iconicity to help the ... Read more

    $12.99 USD

  • But Wait ... There's More!

    Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

    by Remy Stern ...
    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Read more

    $4.99 USD

  • AIGA Professional Practices in Graphic Design

    Edited by Tad Crawford ...
    "Provides definitive guidelines on all aspects of the graphic design business."-FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and ... Read more

    $20.99 USD

  • The Graphic Design Bible

    by Theo Inglis ...
    The definitive guide to contemporary and historical graphic design for designers and creatives.Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the present. Chapters on typography and mediums provide an extensive exploration of how each has been utilized and revolutionized through the years ... Read more

    $14.99 USD

  • Building Design Strategy

    Using Design to Achieve Key Business Objectives

    How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using ... Read more

    $17.99 USD

  • Popular Lies about Graphic Design

    by Craig Ward ...
    Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle ... Read more

    $8.99 USD or Free with Kobo Plus

  • Editing by Design

    The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

    An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful ... Read more

    $21.99 USD

  • Advertising Design and Typography

    by Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... Read more

    $21.99 USD

  • The Logos

    by Mark de Silva ...
    Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In theory, his brief is to sell his soul-to mastermind a publicity campaign for a line of products designed ... Read more

    $9.99 USD

  • The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

    This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of ... Read more

    $17.99 USD