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Synopsis

This book tells "owners of their time" how to work smarter. Specifically, it shows such owners how to create value-personal or business-by spending hours on value-added activities. In the pages to follow, I'll prove yet another old maxim: time really is money. Owners of their time? What does that mean? It means anyone who is responsible for how they spend their time. About one quarter of the planet owns their time either because they are selling their time via freelancing or because they own their own business. There is no shortage of entrepreneurs on the planet. And the number is growing. It amazes me that no one in the literature of business has ever adequately linked value creation with time spent. You would think that's where business books would start. Time is our greatest asset. We have only so many hours to work in our lifetime, so why not spend those hours on value creating activities? Time. Is there anything we take more for granted, yet is more precious? Time even means different things to different people. Einstein said time is that which is measured by a clock. Hawking said time, whatever that may be, will tell. For this book, time is the medium we use to create value. Money is a commodity, time is not. Time is our greatest asset. Value is also a loaded word. Many confuse it with earnings. I am not so confused. Earnings are what you get paid for doing a task. Earning more enables you to live a better lifestyle. Creating personal value means adding to your net worth. Creating business value means adding to its market value (what the open market will pay for your business). Wealth is realized value, meaning a liquidity event takes place along the way. The confusion over personal earnings versus business value continues for most owners because they think the two are mutually exclusive. Not true, say I. Live this book's philosophy and you'll have all the earnings you need, plus substantially increased value.

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