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It is the early 2030s, Humboldt County, California. Most of the history of the cannabis business in America is now just that—history. And in the permanently quaint, perpetually small town of Log, that history has been preserved. The town is a time warp theme park, harking back to the glory days of the sixties and seventies, where modern day visitors can re-enter a bygone era via semi-realistic exhibits at the Musée du Dope or inhale real cannabis at the Hashbin Café.
The actual story here, however, is not of the modern amusement park/fake hippy-haven, but of the people who re-discovered a played-out lumber town in the late sixties and transformed it into the village-that-dope-built. It is a tale of two seekers from San Francisco, Albeit Bean and Lincoln Chang, who create an empire of stoned guerrilla growers in the great north woods of California.
“It’s an old story: A group of outcasts stumbles upon a place long abandoned, finds the ruined landscape useful, and creates a new civilization on the rubble of the past.”
Thus speaks the narrator of the novel as he opens up a world certainly gone by, but one the reader might find oddly still relevant, in today’s landscape of advertising and branding and the ongoing American cult of capitalism.

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