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Don’t be a Jack of all Social Media sites, master of none. Cut out the clutter and learn the strategies that will actually deliver results to your business. 

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    Book Review: Social Media Overload

    This is a nonfiction book on how you can use social media for your business (from small business stores to authors and more). It provides guidance on using social media, the context for using it effectively: identifying your audience and other suggestions for digital marketing, email marketing, and some others. Reading it will help you to determine where your customers and prospects are spending their time online. How you can outperform your competition on Google, website mistakes that can hinder you getting your customers, how you shouldn’t let our social media sites expire and creating long-standing relationships with Facebook, LinkedIn, and more. This book can be the roadmap you might need if you feel your social media is fizzing out. Besides the author there are also guest chapters by Jay Baer (Twitter), Erik Qualman (YouTube), Heather Lutze (Social Search), and Terry Brock (Klout). Though it will resonate with those who are regular small business people, I think authors, artists and even actors can use this to help strengthen their social media performance and get those prospective customers to purchase their book, art, or even help the beginner actor to get their fans. And Social Media can be confusing for the most intelligent of people and insightful and relevant and this book will assist the person to use their social media smarter and better.


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