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Synopsis

“Cynthia Kays creativity, drive, and not-so-common competence has made a real contribution to me and to Herman Miller.... There are lots of books written about business—too many, without anything new to say. This is one I actually read and can heartily recommend.”—Brian Walker, CEO, Herman Miller, Inc.

A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.

Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.

Cynthias down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! Youll learn how to:

  • Create an organization that is operationally efficient, creative, and entrepreneurial
  • Attract and win contracts from much larger companies
  • Serve complex, global companies by forging strong relationships
  • Evaluate Big Business opportunities and know when not to compete

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