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Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book– the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. • Make it Easy to get started • Make it Useful • Make it Easy-to-use • Make it Valuable • Make it Attractive • Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love “Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies.” - Gwen Weinberg, Designer / Owner, Three by Three Seattle “Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will ‘stick’.” - Ken Krooner, Founder / President, ESRG, LLC

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