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Synopsis

So, can you really sell real estate…without selling your soul? In a word, YES! Contrary to what you might have learned in the corporate training you received when you first got your license, you can be a successful real estate agent who makes plenty of money and wins lots of awards—without humiliating yourself using pushy, Old-School-Saw-That-Coming-a-Mile-Away closing techniques, incessantly pestering your friends for their business and referrals, or spending three hours a day interrupting strangers in their homes with your unwelcome cold-calls or door-knocks. In other words, without changing who you are or becoming someone you don’t recognize—or even much like! YES. An extraordinary career in real estate—no soul-selling required. (Of course, if using pushy, intelligence-insulting closing techniques, pestering your friends for business or cold-calling sound like fun, knock yourself out, but put this book back on the shelf. It’s of no use to you).

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