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We live in turbulent times: the world is slowly emerging from the worst economic decline in 80 years and it will take years to recover from the damage.

The impact of the internet and fall of the Berlin wall changed the world. Greatness and victory is ours if we can turn data into knowledge, then into insight and ultimately into wisdom. To do this, it is necessary to drown the mind with facts, discuss it with diverse people, test the water, burn some scars, emerge with humility and only then follow our head.

To be winners, we need to excel as creative thinkers and, most importantly, be able to work with people.

Creativity is born into us all, the challenge is to make it resurface and this is done by understanding and following age-old processes.

Creativity is not on the screen and it is seldom to be found in the office.

In this book, we address the concepts of creativity and how to apply it in practice in the information technology environment.

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