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Synopsis

ニューヨークで活躍する弁護士が、自分の主張を通して相手に「イエス」と言わせるテクニックを初公開。相手と「ウィン・ウィン」の関係が築ける。主張は「You」で始めずに「I」で始める/論理を訴えるよりも相手の感情に訴える/自分の望む結論を含む質問をする/共通点を見つけて親近感を抱かせる/話の論点をそらすダミーを見抜け……など、相手と「ウィン・ウィン」の関係を築く51項目を厳選。

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