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This book provides an introduction to the ontogenetic maps for business architects. This work shows that the use of ontogenetic maps fosters consciousness in decision making and action, promoting the emulation of reality and the development of real actions to test solutions. Strategy building requires the use of ontogenetic maps to define the structure of possible solutions to be tested. The final architecture is based on the use of ontogenetic maps and the pilot testing of solutions. This work includes, among other subjects, an introduction to Unicist Business Architecture, the ambiguity of human adaptive systems, the unicist standard language and examples to learn how to read ontogenetic maps. The last chapter ends with the Unicist Ontogenetic Intelligence of Nature, to understand the groundings of the structure of an ontogenetic map. This is a complete introduction to the world of ontogenetic maps to deal with adaptive systems in business architecture. It is the starting point for any business architect.

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