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Synopsis

Mastering the art of motivational campaigns and the operation of of incentive travel programmes. How do you decide whether or not your company should be using incentives to motivate its management and workforce, or externally to stimulate suppliers' interest? This eBook illustrates these programmes with strategies and international case studies that are best to fulfill your specific marketing aims, how to set and achieve performane goals, creating an award budget and avoid planning pitfalls.

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