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Synopsis

How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and reformulate them in business and financial terms. How to Create a Successful Business Plan is about dynamic planning for businesses and provides a structured approach to business planning that focuses on the main components of the business model, while addressing key issues often raised by investors and potential business partners. It gives the company order and structure and helps managers optimize team integration and resources. The book provides a framework in which professionals from a broad range of backgrounds can work together on a successful business plan. Readers will find that the business model is discussed in depth, yet in accessible and easily understood terms.


Contents:
  • An Introduction to the Business Plan:
    • What is a Business Plan?
    • The Goals of the Business Plan Process
  • Planning the Business:
    • Gathering Information and Analyzing the Business Environment
    • Planning
  • The Written Business Plan:
    • Writing the Business Plan
    • Confidentiality and Disclosure
  • Getting the Most Out of Your Business Plan:
    • Promoting Your Business Plan

Readership: Undergraduate and graduate business and management students; independent entrepreneurs; executives (in high-tech firms or in the more established industries); investors (such as angels or venture capitalists); and other potential business partners and service providers.

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