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Synopsis

Housebuilding and the New Homes Market: A Survey

This widely used business managerial and economic study provides a detailed account of housebuilding and the new homes market. It covers the factors affecting company growth, competitiveness, and innovation. The book surveys general industrial-commercial trends and issues and reviews significant technical-product developments. Finally, it analyses key influences on demand, prices, and business success in the main new homes submarkets as well as the market as a whole.

On the commercial side, housebuilders face certain inherent on-going difficulties. They are in constant competition with the suppliers of a massive stock of used homes. To succeed, they must supply new dwellings that are in better locations, more satisfactory in terms of size, space and amenities, better looking, sturdier-built, and altogether better value for money than older used properties. The comprehensive scope and high quality of analysis of Housebuilding and the New Homes Market makes for a superior publication. As an investment in high-grade industrial-commercial research, it is impossible to go wrong with.

Contents

1. Housebuilding and the New Homes Market: an Overview

Business-economic, managerial, political-legal, and other trends and issues in housebuilding* Company growth and performance* Technology, production, and innovation* Markets and marketing*

2. Housebuilding and Land (1): Economic Aspects

The growth in importance of land in total housebuilding costs* Land supplies, demand, and prices* Factors affecting housebuilders' demand for land* Statistical data and forecasts*

3. Housebuilding and Land (2): Political and Legal Influences

Political and legal influences on the supply of land and housebuilding: an overview* Urbanization controls and their negative effects* The costs of the Green Belts in the UK: statistical data* Proposals for liberalizing reform of the planning system* Contrasts between Britain and the United States*

4. Housebuilding Materials and Components

Prices and demand trends* The major products* Recent supply-side changes and improvements*

5. Labour, Employment, and Training

Labour shortages and recruitment problems in housebuilding: firms' responses to them* Changes in employment patterns and skill requirements* Recent advances in training methods*

6. Financial Investment, Company Growth, and Profitability

Housebuilders' demand for finance: changing requirements* The main sources of investment finance* The major factors affecting the growth, performance, and profitability of housebuilding firms*

7. Size of Firms, Economies of Scale, and Diversification

The size of housebuilding firms in the UK* Economies of scale and diversification: benefits, costs, and risks* Case studies*

8. Technological Development, Production Organization, and Product Innovation

Traditionality and innovation in housing products and housebuilding methods* Modern low-cost housebuilding techniques in Britain and overseas* Recent advances in materials and methods* The GE Plastics model house* Computerization and JIT*

9. The New Homes Market, Demand, and Prices

Market-economic influences on firms' outputs, growth, and profitability* Regional variations* Housing market recession: causes, consequences, and firms' responses* Sources of new housing demand* The homes improvement market*

10. Marketing New Homes

The main house selling points* Housing sub-markets and women's role in new homes buying* House prices and value-for-money* Quality control and assurance* Design and aesthetic appeal* Selling first, building later* Spaciousness and facilities, fixtures, and fittings in new homes marketing*

11. Sub-Market Trends

The main housing sub-markets and sub-market trends* Local-regional sub-markets* Buying versus renting* Marketing different types of housing product to different types of household consumer* Retirement housing*

 

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