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Synopsis

In Digital Leadership Sofie Sandells details how social media, leadership and creativity work together and how can make a bigger impact in your field by mastering these subjects. It's about being one step ahead of tthe current generation, as well as tuning into your customers' needs. People who master these skills are changing the way their businesses work. They are seen as leaders that others want to follow and they are attracting more clients. Digital leadership is contingent upon being aware and up-to-date with how creativity works and how you can improvise with the resources that are available. To learn the secrets to becoming the 'honey pot' leader the 'bees' are drawn to when you and your team are buzzing with new ideas, you need to read this book! This business-friendly marketing and leadership book reveals: 1. Why social media matters 2. The Digital Leadership Principles 3. The language of creativity 4. How creativity in business works 5. How to manage new ideas

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