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Charging What You're Worth brings together years of research and writing by Paul and Sarah Edwards on one of the thorniest issues for small businesses - how much to charge for services or products. From their books, columns and workshops, this edited and concise information covers:

  • How to Determine What You're Worth
  • Nine Pricing Strategies
  • Formulas to Avoid the Mistakes Most Small Businesses Make
  • When and How to Raise Your Prices Without Resistance
  • Four Alternatives to Depending Only on Cash

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