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Synopsis

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Book Reviews

The E-Myth Revisited
Average rating
4.4 / 5
Should be in every school and......
March 27th, 2014
If you want a business and not a job then you will do well to read this book over and over ......
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1 review
2 of 2 people found this helpful
The E-Myth Revisited
February 4th, 2014
The author gets the reader excited about doing business. he makes some key points about the attitudes business owners have that both lead to failure or to success. He understands the effort required to succeed in business comes from within the business owner himself. remarkably interestingly considering so much has already been written about small business success. in short he uses his own formula on the reader and you can see for yourself how persuasive it is.
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1 review

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