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"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.


Predictably Irrational, Revised and Expanded Edition
Average rating
4.4 / 5
An interesting look at how our brains work
March 5th, 2015
This is definitely a book that will make you question all of your gut reactions. The examples he brings up are easy to translate into your own life and see how the pratfalls of your own brain affect your decision making. It is definitely a book I recommend.
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1 review
Excellently written and thoroughly enjoyable
November 12th, 2014
Contrary to what you might think, humans are not rational actors. Dan Ariely investigates many facets of our lives in which people behave in predictable ways, but not in the ways they *should* rationally behave. Once you are aware of ways in which we behave irrationally, you can start to make better decisions.
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1 review

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