Strategies for Creating Digital Products
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Grounded Innovation: Strategies for Creating Digital Products focuses on the innovation processes and technical properties of digital products. Drawing on case studies, it looks at systematic ways to ground innovation in both technology and human needs, and it explores how digital products have become integrated in the real world. The book is divided into two parts. Part 1 discusses the history and the basic properties of digital products, as well as the different approaches to innovation, the concept of grounded innovation, and concepts and processes that are important for creating successful innovations such as inquiry, invention, and prototyping. Part 2 demonstrates how the basic properties of digital products can be used as raw material for new innovations, including interaction, networking, sensing, and proactivity. Finally, recent technology, such as rapid prototyping and mobile mash-ups, are considered. This book is a valuable resource for anyone interested in understanding how digital products are created and in a general approach to information technology.
- Wide variety of examples show how novel technical and conceptual innovations became commercial breakthroughs
- Provides guidelines to innovation in a new technical environment including prototyping and testing
- Discusses how to innovate within the cultural or financial parameters of a business
- Elsevier Science, April 2012
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