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Synopsis

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

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CUSTOMER REVIEWS

Why We Buy
Average rating
4 / 5
Excellent book
July 21st, 2014
Great book, I really enjoyed it, learning new things for my passion that is the retailing. Opened my eyes in some new ways giving me a new perspective about why we buy.
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