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Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

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The Power of Habit
Average rating
3.7 / 5
The Power of Habit
December 29th, 2014
I appreciated both the research behind the book as well as the easy to understand language and flow of the book. Presenting a 'formula' to help to understand current habits and create new ones where desired, was probably my favorite aspect. It provided a practical, usable solution to apply to one's own life, not just a a lot of abstract information.
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1 review
Great read with actionable takeaways
November 12th, 2014
One of the best non-fiction books I've read recently. It's all about identifying how habits form, how to understand each component of them and lastly how you can actually change any unsavoury habits that have ventured into your life.
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1 review
Yes, I would recommend this to a friend.
January 2nd, 2014
Locked in from the start. I now understand the habit loop. What is a bad or goos habit? Are we reallt in control?
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1 review
November 16th, 2013
Very simple strategy. Now making it work is the hard part!
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1 review
Power of habit
June 6th, 2013
Fascinating book. Highly recommended.
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1 review
The power of habit.
April 26th, 2013
Great book now I feel I have a few more tools at my disposal for making changes in my life.
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1 review

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