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Synopsis

How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part of the hospitality industry.  Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.  The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs.

Author David Weber, a food truck advocate and entrepreneur himself, is here to offer his practical, step-by-step advice to achieving your mobile food mogul dreams in The Food Truck Handbook.  This book cuts through all of the hype to give both hopeful entrepreneurs and already established truck owners an accurate portrayal of life on the streets. From concept to gaining a loyal following to preventative maintenance on your equipment this book covers it all.

  • Includes profiles of successful food trucks, detailing their operations, profitability, and scalability.
  • Establish best practices for operating your truck using one-of-a-kind templates for choosing vending locations, opening checklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budget and finding vendors you can trust; consider daily operations in detail from start to finish, and ultimately expand your business.
  • Stay lean and profitable by avoiding the most common operating mistakes. 
  • Author David Weber is Founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in NYC focused on innovation in hospitality, high quality food, and community development.

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The Food Truck Handbook
Average rating
5 / 5
Very informative! Solid read!
January 28th, 2014
I'm in the process of getting started in the food truck industry. I've done a fair amount of reading and research on the subject alreasy. This book has helped a lot with little things that I could have potentially overlooked. Very helpful in breaking down cost of goods calculations as well as examples and breakdowns of key terms. I'd recommend this to anyone who's thinking about starting up a food truck. Especially to those of us who have no enterpurnual experience. Thanks for the valuable information, I'll be using a lot of tips and tricks in the book to help me stay organized and profitable!
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