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"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

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Start with Why
Average rating
4.4 / 5
Insightful and Knowledge Based Read
January 3rd, 2015
I really enjoyed this book for its knowledge and insight into the general running and operation of a business. It also helped me distinguish my own why and my "how" people. If you have an open mind you can take a lot of information from this book.
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1 review
1 person found this helpful
Great read!
February 26th, 2013
It does not matter what industry you work or study in, you should read this book. It could help you find your own direction.
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1 review
1 person found this helpful
January 28th, 2013
This book has forever changed my understanding of leadership.
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1 review
Why I liked it
January 5th, 2013
The reading of this book took place during an interesting time of my life, my umpteenth existential crisis. What better way to revitalize yourself and regain your raison d'être by asking yourself some big questions like, why do you get up in the morning? Although a bit repetitive, Sinek really drives the message home for me and my workplace. What does success really mean and how will you know if you get there? These are two fundamental questions that really help me probe my own WHY. I recommend the TEDtalk but if you need a little more inspiration, you'll definitely find it even by simply glossing over these pages.
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1 review

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