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Synopsis

Praise for persuasion the art of getting what you want

"Dave has exposed the secrets of the most powerful persuaders inthe world. This book is a step-by-step guide to changing minds anddeeply influencing people in person, in print, on the air, oranyplace else you need to persuade. This book makes persuasion soeasy and predictable that it may be the most dangerous persuasionbook ever written . . . especially if it ends up in the hands ofyour competition."
—Mike Litman, CEO, Connect To Success, Inc. and coauthor ofConversations with Millionaires

"Dave Lakhani tells you everything you've just got to know aboutpersuasion in this book. It is written provocatively, yet clearly.And it is sure to open your mind while enriching your bank account.I highly recommend it. Fasten your seatbelt when you read it. Ittakes you on a thrilling ride!"
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" andauthor of the Guerrilla Marketing series of books

"Dave Lakhani understands persuasion like few do and is able tobreak the process down so anyone can understand and use it. Ihighly recommend this book to anyone who hopes to improve theirability to sell, market, advertise, or negotiate."
—Chet Holmes, Fortune 500 superstrategist and author of theMega Marketing, Business Growth Masters, andGuerrilla Marketing Meets Karate Master sales programs

"Man, talk about persuasive. Dave convinced me to read andreview his book, and I don't even like the guy."
—Blaine Parker, author of Million-Dollar MortgageRadio

"Too few books actually put into practice what they promote.Dave Lakhani breaks the mold with this satisfying, powerfulread."
—John Klymshyn, author of Move the Sale Forward

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