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Synopsis

Do you want to learn the ins and outs of Overture and Yahoo advertising to make your products and services available for up to 275 million searches per day? Do you want to take advantage of 110 tips and tricks to dominate selling on Overture and Yahoo? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Overture and Yahoo Advertising will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and 110 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool. Here is but a sampling of the topics covered: "« Bid traps ¡V How to exploit and avoid them "« How to get a Premium Listing without bidding in the top 3 spots "« The Yahoo Premium Listing exception "« Secrets of Content Match "« The CNN Premium Listing exception "« How to list your business for free on Yahoo¡¦s Local Match "« Examples of great ad titles "« The best keyword placement within the Bodylines "« Definitive ad stylization "« Tricks to keyword plurals and misspellings "« Guide to Overture foreign countries and languages "« 25 examples of ads that work on Yahoo and those that don¡¦t "« Commonly overlooked Yahoo advertising programs "« How to budget and control your monthly spending "« And a whole lot more. . .

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