New World, New Rules is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and public policy. Throughout much of the twentieth century, the American corporation was looked to as a bedrock of stability and security, a benevolent institution whose power and influence was a trusted force in business and society alike. For better or worse, this corporation no longer exists. Competition, globalization, and economic flux have all profoundly altered corporate America's relationship with employees, shareholders, communities, government, and society. Author Marina Whitman, one of the first women appointed to a major corporate board and a former vice president at General Motors, shares both the personal experiences and in-depth research from her distinguished career as a business leader, government advisor, teacher, and influential corporate strategist. Here is the remarkable account of what she has observed during a period of unprecedented business upheaval. As it surveys the uncertain new relationship between American business and American society, New World, New Rules challenges our companies and our government to consider new practices and policies that will contribute to both corporate viability as well as the health of American society.
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