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Synopsis

This book provides an overview and specific details, by a world-famous expert, of how you can make money in the seminar business. It covers starting and running your own business, earning and keeping trust, developing your product line, marketing, persuading the undecided, selling products at seminars, online, and out in the world, pricing strategies for products and events, professional behavior, how to do essential evaluations of your performance and your products in a design and test cycle, and how to gather, maintain and expand a mailing list of current and future customers.
Included is a list of valuable business resources, and a variety of sample forms you can adapt for your own use.

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